Local SEO for Real Estate Agents
Real estate is hyperlocal. Buyers and sellers search for agents in specific neighborhoods, and Google Maps rankings change block by block. See exactly where you rank from 21 locations and dominate the neighborhoods that matter most to your business.
Who this is for
Real estate agents, brokers, and real estate teams who want to dominate Google Maps in their target neighborhoods and attract more local clients.
Challenges You Face Today
Real estate rankings are hyperlocal — neighborhood by neighborhood
A buyer searching "real estate agent near me" in one neighborhood sees completely different results than someone two miles away. Standard rank tracking tools that give you a single position number are useless for understanding this block-by-block reality.
Top producers dominate Google Maps in their farm areas
The agents who win the most listings are often the ones who appear first on Google Maps in specific neighborhoods. If you are trying to build your presence in a new farm area, you need to know who currently dominates and how strong their position is.
Portals like Zillow push individual agents down
Real estate portal listings and brokerage brand listings can crowd out individual agent profiles in search results. Understanding where your personal Google Business Profile ranks versus these larger platforms helps you focus your optimization efforts.
How GBP Rank Tracker Helps
Map your visibility across target neighborhoods
Our 21-point geo-grid scan shows your ranking from every direction. Focus on your farm areas and see exactly which blocks you dominate and which blocks belong to competing agents. This is the neighborhood-level data that drives real estate marketing decisions.
Scout new farm areas before investing
Thinking about expanding into a new neighborhood? Scan from that area to see who currently ranks. If the top agents have 500+ reviews and years of established presence, you can evaluate whether the investment is worth it before committing marketing dollars.
Track your growth as you build your brand
Run scans monthly to see your rankings improve as you accumulate reviews, close deals, and build your local presence. Share progress with your team or broker to demonstrate the return on your local marketing efforts.
Example Keywords You Can Track
Each scan supports up to 3 keywords. Here are examples of what businesses like yours typically track.
How a real estate agent dominated a new farm area
A real estate agent in Scottsdale wanted to expand her farm area into a neighboring subdivision. She scanned for "realtor Scottsdale" and "real estate agent near me" from that area and discovered two established agents with 200+ reviews holding the top spots. She created a targeted strategy: posted Google Business Profile updates mentioning the specific subdivision, collected reviews from past clients who lived nearby, and added community content about the neighborhood. Monthly scans over six months showed steady progress from rank #14 to #5 in the new area, and she closed three transactions from leads originating in that subdivision.
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Stop overpaying for per-location subscriptions. Run geo-grid scans for any client, generate shareable reports with competitor data, and prove the ROI of your local SEO work. Pay only when you scan — $5 per report.
By IndustryLocal SEO for Law Firms & Attorneys
Legal leads from Google Maps are among the most valuable in any industry. See exactly where your firm ranks for "lawyer near me" and practice-area keywords from 21 locations around your office — and discover which competitors are capturing your potential clients.
Frequently Asked Questions
Both. "Near me" keywords show your ranking based on the searcher's physical location, while "[neighborhood] realtor" shows your ranking for people searching a specific area from anywhere. Many buyers search from a different location than where they want to buy, making neighborhood-name keywords especially important for real estate.
Ready to See Where You Rank?
Run a geo-grid scan and get your Google Maps ranking report in minutes. No subscription required.
Start Free ScanNo credit card required. Pay only when you scan.