Local SEO for Law Firms & Attorneys
Legal leads from Google Maps are among the most valuable in any industry. See exactly where your firm ranks for "lawyer near me" and practice-area keywords from 21 locations around your office — and discover which competitors are capturing your potential clients.
Who this is for
Law firm partners, solo attorneys, and legal marketing managers looking to improve Google Maps visibility and capture high-value local leads.
Challenges You Face Today
Every lost ranking is a high-value lead going to a competitor
Legal clients acquired through local search are worth thousands in fees. If a potential client searching "personal injury lawyer near me" sees your competitor instead of you, that single lost impression could cost your firm $5,000 to $50,000 in case value.
Practice area keywords rank differently than general terms
Your firm might rank well for "lawyer near me" but poorly for "divorce attorney [city]" or "DUI lawyer near me." Each practice area keyword has its own competitive landscape, and without tracking them separately, you are flying blind.
The Google Maps 3-pack is winner-take-all
Most legal clients call one of the top 3 results on Google Maps. Ranking #4 versus #3 means the difference between getting the call and never being seen. You need precise geographic data to know where you make the cut and where you do not.
How GBP Rank Tracker Helps
Track high-value practice area keywords
Scan for "personal injury lawyer [city]," "divorce attorney near me," "criminal defense lawyer [city]," or any practice area keyword. See your ranking from 21 geographic points and identify exactly where clients are finding your competitors.
Quantify the geographic reach of your firm
Legal clients search from all over your metro area. Our geo-grid shows you how far your ranking extends — maybe you dominate downtown but are invisible in the suburbs. This data drives decisions about where to focus your local SEO efforts.
Build a competitive intelligence dossier
Every scan reveals which law firms rank at each grid point. Discover if one firm dominates your practice area, identify firms that rank well with fewer reviews (suggesting strong SEO), and use this data to refine your strategy.
Example Keywords You Can Track
Each scan supports up to 3 keywords. Here are examples of what businesses like yours typically track.
How a personal injury firm expanded its Google Maps footprint
A personal injury law firm in Houston scanned for "personal injury lawyer near me" and found they ranked in the top 3 only within a 2-mile radius of their office. Outside that zone, three other firms dominated. The firm optimized their Google Business Profile for specific service areas, created Google Posts about cases in outlying areas, and built local citations mentioning specific Houston neighborhoods. After six months of focused effort, follow-up scans showed their top-3 ranking area had expanded from a 2-mile radius to nearly 5 miles, capturing significantly more of the metro area.
Explore More Solutions
Local SEO Tools for Small Businesses
You know your business is great — but do you know where it shows up on Google Maps? Run a single scan and see your ranking across 21 locations around your area. No subscriptions, no setup, no technical jargon. Just $5 per scan.
By RoleLocal Rank Tracking for SEO Agencies
Stop overpaying for per-location subscriptions. Run geo-grid scans for any client, generate shareable reports with competitor data, and prove the ROI of your local SEO work. Pay only when you scan — $5 per report.
By IndustryLocal SEO for Real Estate Agents
Real estate is hyperlocal. Buyers and sellers search for agents in specific neighborhoods, and Google Maps rankings change block by block. See exactly where you rank from 21 locations and dominate the neighborhoods that matter most to your business.
Frequently Asked Questions
Track your highest-revenue practice area keywords first. A personal injury firm should track "personal injury lawyer [city]" and "car accident lawyer near me." A family law practice should track "divorce lawyer [city]" and "family attorney near me." Focus on the keywords that directly lead to the cases you want.
Ready to See Where You Rank?
Run a geo-grid scan and get your Google Maps ranking report in minutes. No subscription required.
Start Free ScanNo credit card required. Pay only when you scan.