Local SEO for Doctors & Medical Practices
Patients search Google Maps to find doctors, urgent care, and specialists near them. See exactly where your practice ranks from 21 geographic points — and identify the areas where competitors are capturing your potential patients.
Who this is for
Physicians, medical practice managers, urgent care centers, and healthcare groups looking to improve their Google Maps presence and attract more patients.
Challenges You Face Today
Patients default to the closest provider that appears on Google Maps
When someone searches "doctor near me" or "urgent care near me," they almost always choose from the first 3 results. If your practice does not appear in those top spots from the patient's location, they will book with a competitor — even if your practice is closer.
Specialty searches have entirely different rankings
Your practice might rank well for "doctor near me" but poorly for "pediatrician [city]" or "dermatologist near me." Each specialty keyword has its own competitive landscape. Without tracking these individually, you miss opportunities to attract specialty patients.
Multi-provider practices need to track each provider
A medical group with multiple physicians or specialties may have separate Google Business Profile listings for each. Each listing ranks independently and needs its own monitoring to ensure all providers are visible to patients in the area.
How GBP Rank Tracker Helps
Track patient-search keywords across your service area
Scan for "doctor near me," specialty terms like "cardiologist [city]," and urgent searches like "urgent care near me." See your rank from 21 geographic points and understand which areas send patients to your competitors.
Compare your visibility to competing practices
Every scan reveals which medical practices and urgent care centers rank at each grid point. Identify your direct competitors, see their review counts and ratings, and develop strategies to improve your standing.
Measure the impact of reputation management
Run a scan before and after implementing a patient review strategy. Track how review volume and rating improvements correlate with ranking improvements. Share progress reports with practice leadership to justify marketing investments.
Example Keywords You Can Track
Each scan supports up to 3 keywords. Here are examples of what businesses like yours typically track.
How an urgent care center improved visibility in a competitive market
An independent urgent care center in Orlando competed against three national chain urgent care brands. A geo-grid scan for "urgent care near me" showed they ranked #6 on average, with the chain brands holding the top 3 spots thanks to hundreds of reviews each. The center implemented a tablet-based review collection system at checkout, optimized their Google Business Profile with updated services and photos, and began posting weekly health tips. After five months, follow-up scans showed improvement to #3 average rank, with #1 rankings at grid points closest to their location. New patient volume increased by 28%.
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Frequently Asked Questions
Start with "doctor near me" or your practice type like "urgent care near me." Then add your primary specialty such as "pediatrician [city]" or "cardiologist near me." For multi-specialty practices, run separate scans for each specialty to understand where each one ranks.
Ready to See Where You Rank?
Run a geo-grid scan and get your Google Maps ranking report in minutes. No subscription required.
Start Free ScanNo credit card required. Pay only when you scan.