Local Falcon vs Whitespark: Geo-Grid Tracking Compared
Local Falcon and Whitespark both offer geo-grid rank tracking for local SEO, but they take different approaches. Local Falcon is all about grid-based rank visualization, while Whitespark bundles grid tracking with citation finding and reputation tools.
Local Falcon
From $24.99/mo
Businesses that want the most detailed and configurable geo-grid rank tracking with automation.
Whitespark
From $10/mo (grids) + $14/mo (tracker)
SEO professionals who want grid tracking plus citation finding and reputation management from one vendor.
Local Falcon
From $24.99/mo
Local Falcon is a dedicated geo-grid rank tracker that visualizes where a business ranks from multiple geographic points. It uses a credit-based pricing model where each grid point costs one credit. The tool supports configurable grid sizes, automated scanning, and historical tracking. It does one thing — geo-grid rank tracking — and does it well.
Pros
- Highly specialized geo-grid tracking
- Configurable grid sizes up to 15x15
- Automated and scheduled scanning
- Historical trend data
- API access for integration
- Share of Local Voice metric
Cons
- Credit-based pricing can get expensive
- No citation or review management
- No profile health scoring
- Single-purpose tool
Best for: Businesses that want the most detailed and configurable geo-grid rank tracking with automation.
Whitespark
From $10/mo (grids) + $14/mo (tracker)
Whitespark offers a suite of local SEO tools including the Local Rank Tracker, Local Search Grid, Local Citation Finder, and Reputation Builder. The Search Grid and Rank Tracker are separate products with separate pricing. Whitespark is particularly well-known in the local SEO community for their citation expertise and annual local search ranking factors surveys.
Pros
- Comprehensive local SEO tool suite
- Excellent citation finder tool
- Strong community reputation
- Local search ranking factors research
- Reputation management tools
- Competitive pricing for individual tools
Cons
- Grid and rank tracker are separate subscriptions
- Combined cost adds up ($24+/mo for both)
- Less specialized grid tracking than Local Falcon
- Interface can feel dated
Best for: SEO professionals who want grid tracking plus citation finding and reputation management from one vendor.
Consider Also
GBP Rank Tracker
From $5/scan
Want geo-grid tracking without monthly subscriptions? GBP Rank Tracker provides 21-point grid analysis, competitor intelligence, and profile health scoring at $5 per scan with no recurring fees.
Frequently Asked Questions
Which has better geo-grid tracking: Local Falcon or Whitespark?
Local Falcon is more specialized in geo-grid tracking with more configurable grid options, larger grid sizes, and dedicated features like Share of Local Voice. Whitespark's Local Search Grid is functional but less feature-rich for grid-specific analysis. For pure geo-grid tracking, Local Falcon has the edge.
Is Whitespark cheaper than Local Falcon?
Whitespark's individual tools are cheaper — the Search Grid starts at $10/month and the Rank Tracker at $14/month. But if you need both (which most users do), the combined $24/month is comparable to Local Falcon's $24.99/month. Whitespark becomes more expensive if you also add their citation or reputation tools.
Can I use Whitespark's citation finder with Local Falcon?
Yes. You can subscribe to Whitespark's Local Citation Finder for citation management while using Local Falcon for geo-grid rank tracking. Many SEO professionals mix and match tools from different providers to get the best of each.
Which tool is better for tracking ranking changes over time?
Both tools support historical tracking, but Local Falcon has more mature trend reporting for geo-grid data specifically. Whitespark's Local Rank Tracker excels at traditional keyword position tracking over time. For grid-based historical analysis, Local Falcon is stronger.
Are there any free alternatives to both tools?
Free geo-grid rank tracking tools are rare because each grid point requires a Google API call that costs money. GBP Rank Tracker offers the lowest entry point at $5 per scan without any subscription. Most other tools require monthly plans starting at $10-40/month.
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